• Irina Onyusheva Stamford International University, Bangkok
  • Etiopia Elisa Changjongpradit Stamford International University, Bangkok
Keywords: cross-cultural communication; international management; globalization


This paper discusses the expansion of cross-cultural communication in today’s business world along with the cultural structures from two main school of cross-cultural communication. The key aim was providing a clearer view on this problem so that to assist in dealing with cultural differences in work places and in business environment overall. The authors investigated the factors that cause issues in a multicultural workplace and how organization management should approach these matters along with why it is important to have such knowledge and promote cross-cultural communication. Detailed recommendations are also provided on how to minimize communication conflicts in the international business settings.


Download data is not yet available.

Author Biographies

Irina Onyusheva, Stamford International University, Bangkok

Stamford International University, Dr., Prof.

Interests – Economics, Strategic Management, Formation, ensuring and increasing economic competitiveness on both micro- and macro- levels; Human Capital development; HR Management; Knowledge Economy; Knowledge Management; Project Management; Management in Education

Etiopia Elisa Changjongpradit, Stamford International University, Bangkok

Stamford International University, International MBA Program

Interests – International Business Management, Strategic Management, Global Markets


Deaconu, A. Globalization And Change Management., Accessed 22 Sept. 2017.

GCSE Bitesize, (2017). What is globalisation? (n.d.). Retrieved September 02, 2017, from

Globalization Meaning in the Cambridge English Dictionary. (n.d.). Retrieved September 02, 2017, from

Hofstede's Cultural Dimensions: Understanding Different Countries. (n.d.). Retrieved September 23, 2017, from

Kawar, T. I. (2012). Cross-Cultural Differences in Management. International Journal of Business and Social Science, March issue, Accessed 22 Sept. 2017.

Kundu, S. C. (2001). Managing Cross-Cultural Diversity A Challenge For Present And Future Organizations. Delhi Business Review, 2, 8 p., Accessed 22 Sept. 2017.

Majlergaard, D. (2017). The top 5 challenges managers of cultural diverse teams are facing. Gugin, Gugin Publishing, 25 Apr. 2017, Accessed 23 Sept. 2017.

Meyer, E. (2017). Being the Boss in Brussels, Boston, and Beijing. Harvard Business Review, July 2017, Accessed 22 Sept. 2017.

Pearce, R. (2006). Globalisation and development: an international business strategy approach. Transnational Corporations, 15 (1). pp. 39-74. Accessed 22 Sept. 2017.

Singh, D. (2017). Managing Cross-Cultural Diversity: Issues and Challenges in Global Organizations. IOSR Journal of Mechanical and Civil Engineering, pp. 43–50.

Stening, B. W. (1979). Problems in Cross-Culture Contact . Accessed 23 Sept. 2017.

The Seven Dimensions of Culture: Understanding and Managing Cultural Differences. (n.d.). Retrieved September 23, 2017, from

Valentini, C. (n.d.). Global versus cultural approaches in public relationship management: The case of the European Union. Retrieved September 22, 2017, from http://

Zhou, C. (n.d.). Literature Review and analysis on the Cross-Culture Awareness in English Translation of Chinese Scenic Spot Introductions. Retrieved September 22, 2017, from

Abstract views: 555
PDF Downloads: 755
How to Cite
Onyusheva, I., & Changjongpradit, E. (2018). PROBLEMATIC ISSUES OF CROSS-CULTURAL INTERACTION IN THE CONTEXT OF INTERNATIONAL MANAGEMENT. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(10), 52-60.

Most read articles by the same author(s)

1 2 > >>