MANAGING CROSS-CULTURAL DIFFERENCES IN MULTINATIONAL CORPORATIONS OF THAILAND

  • Shiva Rajpal Stamford International University, Bangkok
  • Irina Onyusheva Stamford International University, Bangkok
Keywords: multinational corporations; cross-cultural communication; globalization; expatriates.

Abstract

As corporations expand and their business activities increase, their focus is not limited only to the local geographic region but to the world. This, in turn, has led to the emergence of multinational corporations, sometimes called transnational corporations or even global firms. With the advent of new political ideologies, multinational corporations have found their firm footing all around the world. Having a cross-cultural team can help in providing a varied experience and advanced thinking in the establishment of competitive position among organizations. Definitely, there could be some interference in completing projects due to this diversity but the manager should be better equipped to face this challenge so that to avoid and prevent cultural misunderstandings. In this paper we will try to look at some of the theories related to cross-cultural management and some methods such as motivational training of employees dealing with the related issues. The paper shows that global project management can succeed through culturally aware leadership, cross-cultural communication, and mutual respect.

Author Biographies

Shiva Rajpal, Stamford International University, Bangkok

Stamford International University, International MBA Program

Interests – International Business Management, Strategic Management, Corporate Governance

Irina Onyusheva, Stamford International University, Bangkok

Stamford International University, Dr., Prof.

Interests – Economics, Strategic Management, Formation, ensuring and increasing economic competitiveness on both micro- and macro- levels; Human Capital development; HR Management; Knowledge Economy; Knowledge Management; Project Management; Management in Education

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Published
2018-06-15
How to Cite
Rajpal, S., & Onyusheva, I. (2018). MANAGING CROSS-CULTURAL DIFFERENCES IN MULTINATIONAL CORPORATIONS OF THAILAND. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(10), 61-72. https://doi.org/10.35678/2539-5645.3(10).2018.61-72

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