COMPETITIVE ASSESSMENT FACTORS OF SEAFOOD EXPORTERS IN VIETNAM

  • Tran Huu Ai Van Hien University, Ho Chi Minh City
Keywords: influence factor, competitiveness, exporters, seafood, Vietnam

Abstract

This study aims at exploring the factors influencing the competitiveness of seafood export enterprises in Vietnam by surveying 356 people who are leaders and managers of seafood export enterprises in Vietnam. The results for the impact factor analysis with 11 measures proves that these factors should be displayed in the following order of importance: (1) Managerial and operational abilities; (2) Prices; (3) Human resources; (4) Marketing; (5) The power of brand, (6) Distribution channel, (7) Production technology, (8) Finance, (9) Investments in research and development, (10) Being creative, (11) Commercial disputes’ resolution. After the analysis the author proposes some recommendations to the management board of seafood export enterprises so that to improve their competitive position.

Author Biography

Tran Huu Ai, Van Hien University, Ho Chi Minh City

PhD, lecturer of Faculty of Economics, Van Hien University,

Ho Chi Minh City, Vietnam

Research interests – markets of agricultural products, SMEs functioning and government support, organic food markets, ecological economics, environmental issues of economic development and corporate social responsibility 

Published more than 50 papers in International journals, member of editorial board of International journals 

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Published
2018-07-31
How to Cite
Ai, T. H. (2018). COMPETITIVE ASSESSMENT FACTORS OF SEAFOOD EXPORTERS IN VIETNAM. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (4(11), 17-28. https://doi.org/10.35678/2539-5645.4(11).2018.17-28

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