COMPETITIVE ASSESSMENT FACTORS OF SEAFOOD EXPORTERS IN VIETNAM
This study aims at exploring the factors influencing the competitiveness of seafood export enterprises in Vietnam by surveying 356 people who are leaders and managers of seafood export enterprises in Vietnam. The results for the impact factor analysis with 11 measures proves that these factors should be displayed in the following order of importance: (1) Managerial and operational abilities; (2) Prices; (3) Human resources; (4) Marketing; (5) The power of brand, (6) Distribution channel, (7) Production technology, (8) Finance, (9) Investments in research and development, (10) Being creative, (11) Commercial disputes’ resolution. After the analysis the author proposes some recommendations to the management board of seafood export enterprises so that to improve their competitive position.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand