KEY REASONS WHY ORGANIZATIONS ENTER FOREIGN MARKETS
This article focuses on the reasons why organizations expand their businesses onto foreign markets as well as different ways in which organizations can enter foreign markets along with the factors assisting organizations in making this entry successful. Emphasis is made on the importance of globalization and on how globalization has changed the course of doing business in the 21st century.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand