KEY REASONS WHY ORGANIZATIONS ENTER FOREIGN MARKETS

  • Irina Onyusheva Stamford International University, Bangkok
  • Quah Yen Ting Stamford International University, Bangkok
  • Panirat Kaewpradit Stamford International University, Bangkok
  • Etiopia Elisa Changjongpradit Stamford International University, Bangkok
Keywords: foreign markets, entry mode, organizations, globalization

Abstract

This article focuses on the reasons why organizations expand their businesses onto foreign markets as well as different ways in which organizations can enter foreign markets along with the factors assisting organizations in making this entry successful. Emphasis is made on the importance of globalization and on how globalization has changed the course of doing business in the 21st century.

Author Biographies

Irina Onyusheva, Stamford International University, Bangkok

Dr., Prof., Turan University, Almaty, Kazakhstan; Stamford International University, Bangkok, Thailand. Research interests: economics, strategic management, economic competitiveness at both micro- and macrolevels; human capital development; HR management; knowledge economy; knowledge management; project management; management in the education sector

Quah Yen Ting, Stamford International University, Bangkok

Stamford International University, Bangkok, Thailand, International MBA Program.

Research interests: International Business Management, Strategic Management, Strategic Marketing, E-commerce, Global Markets

Panirat Kaewpradit, Stamford International University, Bangkok

Stamford International University, Bangkok, Thailand, International MBA Program

Research interests: International Business Management, Strategic Management, Strategic Marketing, E-commerce, Global Markets.

Etiopia Elisa Changjongpradit, Stamford International University, Bangkok

Stamford International University, Bangkok, Thailand, International MBA Program

Interests – International Business Management, Strategic Management, Global Markets

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Published
2018-09-30
How to Cite
Onyusheva, I., Ting, Q., Kaewpradit, P., & Changjongpradit, E. (2018). KEY REASONS WHY ORGANIZATIONS ENTER FOREIGN MARKETS. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(12), 07-19. https://doi.org/10.35678/2539-5645.5(12).2018.07-19

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