KEY REASONS WHY ORGANIZATIONS ENTER FOREIGN MARKETS
Keywords:
foreign markets, entry mode, organizations, globalization
Abstract
This article focuses on the reasons why organizations expand their businesses onto foreign markets as well as different ways in which organizations can enter foreign markets along with the factors assisting organizations in making this entry successful. Emphasis is made on the importance of globalization and on how globalization has changed the course of doing business in the 21st century.
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References
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http://www.huffingtonpost.com/aj-agrawal/ten-reasons-why-businesse_b_11512636.html
Armstrong, G. & Kotler, P. (2005) Marketing: An Introduction. 7th Edition, Prentice Hall, Upper Saddle River.
Biggs, R.P. (2013). 10 reasons to go international. Retrieved from http://choosewashingtonstate.com/wpcontent/uploads/2013/06/10_Reasons_to_go_Internatio nal.pdf
Brassington, F. & Pettitt, S. (2000). Principles of Marketing. 2nd Edition, Financial Times Management, Harlow, 1079 p.
Chand, S. (2016). 8 Reasons why most companies prefer to global – explained. Retrieved from http://www.yourarticlelibrary.com/business/8-reasons-why-most-companies-prefer-to-go-global-explained/13176/
CIA. (2017). The World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/fi.html
Com, L. (2016). Why firm go international?. Retrieved from https://livinfo.blogspot.com/2016/10/why-firm-go-international.html
De Búrca, S., Brown, L. & Fletcher, R. (2004). International Marketing: An SME Perspective. 1st Edition, Financial Times Prentice Hall, Harlow.
Delaney, L. (2014). Ten reasons to go global. Retrieved from https://www.linkedin.com/pulse/20140827200302-140609-ten-reasons-to-go-global
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Fredrick, E. and Webster, J. (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56, 1-17.
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Johnson, C. (2013). Six reasons business go global. Retrieved from http://www.coloradotech.edu/resources/blogs/march-2013/go-global
Paymill. (2013). 5 Reasons Why Companies Go International. Retrieved from https://blog.techhub.com/5-reasons-why-companies-go-international/
Root, F.R. (1994) Entry Strategies for International Markets. Revised and Expanded Edition, Lexington Books, New York.
Wild, J.J., Wild, K.L. & Han, J.C.Y. (2003) International Business. 2nd Edition, Prentice Hall, Upper Saddle River.
Yildizgoren, L. (2013). 7 Reasons for International Trade. Retrieved from http://www.ttcwetranslate.com/7-reasons-for-international-trade/
http://www.huffingtonpost.com/aj-agrawal/ten-reasons-why-businesse_b_11512636.html
Armstrong, G. & Kotler, P. (2005) Marketing: An Introduction. 7th Edition, Prentice Hall, Upper Saddle River.
Biggs, R.P. (2013). 10 reasons to go international. Retrieved from http://choosewashingtonstate.com/wpcontent/uploads/2013/06/10_Reasons_to_go_Internatio nal.pdf
Brassington, F. & Pettitt, S. (2000). Principles of Marketing. 2nd Edition, Financial Times Management, Harlow, 1079 p.
Chand, S. (2016). 8 Reasons why most companies prefer to global – explained. Retrieved from http://www.yourarticlelibrary.com/business/8-reasons-why-most-companies-prefer-to-go-global-explained/13176/
CIA. (2017). The World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/fi.html
Com, L. (2016). Why firm go international?. Retrieved from https://livinfo.blogspot.com/2016/10/why-firm-go-international.html
De Búrca, S., Brown, L. & Fletcher, R. (2004). International Marketing: An SME Perspective. 1st Edition, Financial Times Prentice Hall, Harlow.
Delaney, L. (2014). Ten reasons to go global. Retrieved from https://www.linkedin.com/pulse/20140827200302-140609-ten-reasons-to-go-global
Dynamic Language. (2014). What are the 7 benefits of going global? Retrieved from http://blog.dynamiclanguage.com/what-are-the-7-benefits-of-going-global
Fredrick, E. and Webster, J. (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56, 1-17.
Fidelys R., Liang Y., Christophe M. & Leoncine P.M. (2014). External and Internal Factors That Influence the Choice of Foreign Entry Modes at Wuhan Iron and Steel Corporation. School of Economics and Management, China University of Geosciences, Wuhan, China.
Johnson, C. (2013). Six reasons business go global. Retrieved from http://www.coloradotech.edu/resources/blogs/march-2013/go-global
Paymill. (2013). 5 Reasons Why Companies Go International. Retrieved from https://blog.techhub.com/5-reasons-why-companies-go-international/
Root, F.R. (1994) Entry Strategies for International Markets. Revised and Expanded Edition, Lexington Books, New York.
Wild, J.J., Wild, K.L. & Han, J.C.Y. (2003) International Business. 2nd Edition, Prentice Hall, Upper Saddle River.
Yildizgoren, L. (2013). 7 Reasons for International Trade. Retrieved from http://www.ttcwetranslate.com/7-reasons-for-international-trade/
Abstract views: 1156 PDF Downloads: 12377
Published
2018-09-30
How to Cite
Onyusheva, I., Ting, Q., Kaewpradit, P., & Changjongpradit, E. (2018). KEY REASONS WHY ORGANIZATIONS ENTER FOREIGN MARKETS. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(12), 07-19. https://doi.org/10.35678/2539-5645.5(12).2018.07-19
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Articles
Copyright
The EUrASEANs
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand
