• Irina Onyusheva Turan University, Almaty
  • Rajavadivel Santhanakrishnan Stamford International University, Bangkok
Keywords: risk assessment, mitigation strategy, expansion, Africa


This paper is devoted to the issues of risk assessment and mitigation strategies. It also presents an academic adaptation of the comprehensive business expansion plan comprising of a business model, human resource planning, projected financial statements, marketing and sales plans developed and implemented by the Phenix Construction Technologies Company for African markets in the capacity of general and regional management experience of the company during 2014-2016.

Author Biographies

Irina Onyusheva, Turan University, Almaty

Dr., Prof., Turan University, Almaty, Kazakhstan; Stamford International University, Bangkok, Thailand

Interests – Economics, Strategic Management, Formation, ensuring and increasing economic competitiveness on both micro- and macro- levels; Human Capital development; HR Management; Knowledge Economy; Knowledge Management; Project Management; Management in Education

Rajavadivel Santhanakrishnan, Stamford International University, Bangkok

Stamford International University, Bangkok, Thailand, International MBA Program

Interests – International Business Management, Strategic Management, Global Markets


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How to Cite
Onyusheva, I., & Santhanakrishnan, R. (2018). RISK ASSESSMENT AND MITIGATION STRATEGIES FOR AFRICAN MARKETS EXPANSION: THE CASE OF PHENIX CONSTRUCTION TECHNOLOGIES. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(12), 29-38. https://doi.org/10.35678/2539-5645.5(12).2018.29-38