RISK ASSESSMENT AND MITIGATION STRATEGIES FOR AFRICAN MARKETS EXPANSION: THE CASE OF PHENIX CONSTRUCTION TECHNOLOGIES
This paper is devoted to the issues of risk assessment and mitigation strategies. It also presents an academic adaptation of the comprehensive business expansion plan comprising of a business model, human resource planning, projected financial statements, marketing and sales plans developed and implemented by the Phenix Construction Technologies Company for African markets in the capacity of general and regional management experience of the company during 2014-2016.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand