EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE
Keywords:
Local marketing, development strategy, Ben Tre province, Vietnam
Abstract
Local marketing is becoming an important factor in the development strategy of each industry, each locality, and each country. The official survey was conducted with 302 survey samples from managers, deputy directors, deputy department heads, department heads upward at local tourism businesses of Ben Tre province. This paper presents a study of the local marketing situation, thereby identifying the factors affecting the local marketing situation in order to provide some suggestions for local marketing strategies for tourism development in Ben Tre province
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Berg, L. van den, Braun, E. & Otgaar, A.H.J. (2002). Sports and City Marketing in European Cities. Ashgate Publishing Ltd, Aldershot.
Grönroos, C. (2000). Service Management and Marketing. A Customer Relationship Management Approach, Wiley, Chichester.
Hankinson, G. (2001). Location Branding – A Study of the branding practices of 12 English Cities. Journal Brand Management, 9.2: 127-142.
Karimi, S. & Naghibi, H. (2015). Social media marketing (SMM) strategies for small to medium enterprises (SMEs). International Journal of Information, Business and Management, 7.4: 86-98.
Kotler, P., Hamlin, M. A., Rein, I. & Haider D. H. (2002). Marketing Asian Places .John Wiley & Sons (Asia), Singapore.
Olins, W. (2002). Opinion piece: Branding the nation –the historical context. Journal of Brand Management, 9,4-5: 241-248.
Porter, M. (2001). Regions and the New Economics of Competition, in Scott, Allen (Ed). Global City-Regions. Trends, Theory, Policy. Oxford University Press.
Rainisto, S. (2003). Success factors of place marketing: a study of place marketing practices in northern europe and the united states. Helsinki University of Technology, Institute of Strategy and International Business Doctoral Dissertations (2003/4)
Wilson, R.M.S & Gilligan, C (1998). Strategic Marketing Management: Planning, Implementation & Control. Butterworth-Heinemann, Oxford
Published
2018-09-30
How to Cite
Ai, T. H., & Nguyen, T. L. (2018). EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(12), 74-83. https://doi.org/10.35678/2539-5645.5(12).2018.74-83
Section
Articles
Copyright
The EUrASEANs
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand
