EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE

  • Thi Le Minh Nguyen Van Hien University, Ho Chi Minh City
Keywords: Local marketing, development strategy, Ben Tre province, Vietnam

Abstract

Local marketing is becoming an important factor in the development strategy of each industry, each locality, and each country. The official survey was conducted with 302 survey samples from managers, deputy directors, deputy department heads, department heads upward at local tourism businesses of Ben Tre province. This paper presents a study of the local marketing situation, thereby identifying the factors affecting the local marketing situation in order to provide some suggestions for local marketing strategies for tourism development in Ben Tre province

 

Author Biography

Thi Le Minh Nguyen, Van Hien University, Ho Chi Minh City

MBA, Lecturer of Faculty of Economics, Van Hien University,Ho Chi Minh City, Vietnam Research interests: SMEs functioning and government support, consumer behavior, innovative products markets and finances. Published more than 20 papers in International journals

Published
2018-09-30
How to Cite
Nguyen, T. L. (2018). EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(12), 74-83. https://doi.org/10.35678/2539-5645.5(12).2018.74-83