FACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM

  • Binh Tran Duy Nguyen Tat Thanh University, Ho Chi Minh City
  • Tran Huu Ai Van Hien University, Ho Chi Minh City
Keywords: 4G technology; convenience; diversity of services; perceived value; Vietnam

Abstract

4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand the interaction of factors involved in the adoption of this technology. Previous studies have shown that such variables as convenience, efficient service quality and variety of services, perceived value and price are important factors in the course of 4G technology adoption. In this study, the authors examine the impact of these factors on own sample of the 4G service users. Our research results demonstrate that: 1) price, convenience and varied services are important predictors of value perception; 2) there is a relationship between diversity of services and the sense of value mediated by convenience and 3) perceived value has a strong relationship with the intention to buy.

Author Biographies

Binh Tran Duy, Nguyen Tat Thanh University, Ho Chi Minh City

MA, Lecturer at Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam

Research interests: SMEs functioning and government support, consumer behavior, innovative products markets and finances.

Tran Huu Ai, Van Hien University, Ho Chi Minh City

PhD, lecturer of Faculty of Economics, Van Hien University, Ho Chi Minh City, Vietnam

Research interests – markets of agricultural products, SMEs functioning and government support, organic food markets, ecological economics, environmental issues of economic development and corporate social responsibility 

Published more than 50 papers in International journals, member of editorial board of International journal

References

Anderson, J.C. & Gerbing, D.W. (1998). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103:3. 411-423.

Auger, P. & Gallaugher, J. M. (1997). Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Business. The Information Society (13). 55-74.

Berry, L.L., Seiders, K. & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66:3. 1-17.

Hair, J.F., Anderson, R.E., Tatham, R.L. & Black, W.C. (1995). Multivariate Data Analysis with Reading, 4th Edition, Englewood Cliffs, NJ: Prentice Hall.

Kahneman, D. & Tversky, A. (1984). Choices, values and frames. American Psychologist,39. 341-350.

Ng-Kruelle, G., Swatman, P A., Rebne, D.S. & Hampe, J.F. (2002). The Price of Convenience, Quarterly Journal of Electronic Commerce, 3:3. 273.

Parasuraman, A., Berry, L.L. & Zeithaml, V.A. (1998). SERVQUAL: A multiple-item scale formeasuring customer perceptions of service quality, Journal of Retailing, 64:1, 1988. 12-40.

Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52:3. 2-22.
Published
2019-01-30
How to Cite
Duy, B., & Ai, T. H. (2019). FACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(14), 61-74. Retrieved from https://euraseans.com/index.php/journal/article/view/126

Most read articles by the same author(s)