THAILAND 4.0’S INNOVATION AND TECHNOLOGY: ANALYZING INDICATOR LEVEL
The objective of the research titled ‘Innovation and Technology of Small and Medium Enterprises (SMEs) in Coconut Sugar Business in Thailand 4.0’ is to study the level of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province. This research is the Mixed Methods Research and the populations of this research consisted of entrepreneurs and executives as well as those who engage in the development of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province.The results showed that SMEs’ innovation and technology consisted of 3components including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Innovation and Technology in Communication was ranked as No. 1with the highest Mean, it was found that there are 3 areas of innovation and technology to be studied, including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Based on the data analysis for the rating scale on the innovation and technology, it was found that the rating scale on communication was ranked as No. 1 with the highest Mean (x̄= 4.40S.D. = 0.43), No. 2 was the innovation and technology in learning with the highest Mean (x̄= 4.38 S.D. = 0.44) and No. 3 was the innovation and technology on operational support with the highest Mean (x̄= 4.33 S.D. = .047). All variables are statistically significant influences.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand