THAILAND 4.0’S INNOVATION AND TECHNOLOGY: ANALYZING INDICATOR LEVEL

  • Pisit Potjanajaruwit Suan Sunandha Rajabhat University, Bangkok
Keywords: Innovation and technology; Thailand 4.0 Policy; Leadership Style; SMEs

Abstract

The objective of the research titledInnovation and Technology of Small and Medium Enterprises (SMEs) in Coconut Sugar Business in Thailand 4.0’ is to study the level of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province. This research is the Mixed Methods Research and the populations of this research consisted of entrepreneurs and executives as well as those who engage in the development of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province.The results showed that SMEsinnovation and technology consisted of 3components including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Innovation and Technology in Communication was ranked as No. 1with the highest Mean, it was found that there are 3 areas of innovation and technology to be studied, including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Based on the data analysis for the rating scale on the innovation and technology, it was found that the rating scale on communication was ranked as No. 1 with the highest Mean (= 4.40S.D. = 0.43), No. 2 was the innovation and technology in learning with the highest Mean (= 4.38 S.D. = 0.44) and No. 3 was the innovation and technology on operational support with the highest Mean (= 4.33 S.D. = .047). All variables are statistically significant influences.

Author Biography

Pisit Potjanajaruwit, Suan Sunandha Rajabhat University, Bangkok

Doctor of Business Administration (Marketing) in Sripatum University, Bangkok, Thailand 

Assistant Dean for International Affairs, Faculty of Management Science,

Suan Sunandha Rajabhat University, Thailand

Research interests: integrated marketing communication, branding strategy, service marketing for Sufficiency Economy

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Published
2019-03-31
How to Cite
Potjanajaruwit, P. (2019). THAILAND 4.0’S INNOVATION AND TECHNOLOGY: ANALYZING INDICATOR LEVEL. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (2(15), 19-29. Retrieved from https://euraseans.com/index.php/journal/article/view/131