ENHANCEMENT OF AGRICULTURAL EXPORT QUALITY STANDARD (THE CASE STUDY OF TUBTIMJUN ROSE APPLE EXPORT IN RATCHABURI PROVINCE, THAILAND)
This research had an objective to study the agricultural export quality standards in the case of exporting tubtimjun rose apple from Ratchaburi province, Thailand. This is a qualitative research with the sample of 9 experts in different but related fields which are agriculture, exporting and R&D. The experts were chosen by means of purposive sampling and the tool used for collecting data was indepth interview.
Our founding is that the agricultural export quality standard in what concerns exporting tubtimjun rose apple from Ratchaburi province, Thailand to China can be divided into 10 aspects which together cover the following: the bottomline quality of tubtimjun rose apple which has 9 indicators, tubtimjun rose apple examination which has 3 indicators, defects of the tubtimjun rose apple which has 2 main indicators and 12 minor indicators, harvesting period after blooming which has 3 indicators, size and the amount of tubtimjun rose apple per kilogram which has 4 indicators, size and weight per tubtimjun rose apple which has 4 indicators, temperature of the storage location which has 3 indicators, deviation in the tubtimjun roseapple size when packaged which has 2 indicators, tubtimjun rose apple’s container which has 7 main indicators and 7 minor indicators, and packaging which has 9 indicators.
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