• Pimporn Thongmuang Suan Sunandha Rajabhat University, Bangkok


This study aims to serve as a valuable tool for researchers and practitioners to understand the concept of experiential knowledge in internationalization process and providing the model of knowledge requirement for international creative industry. An extensive literature review was carried out in experiential knowledge which spread in ISI Web of Science, Emerald, EBSCOS, and Science Direct.

A total of 10 articles from conceptual to empirical paper since 1995 until 2017.

This study resume four types of experiential knowledge for international creative industry which are internationalization knowledge, Institutional knowledge, business knowledge and technological knowledge. This study suggests to test the model empirically in the future research.

Author Biography

Pimporn Thongmuang, Suan Sunandha Rajabhat University, Bangkok

PhD, ast. professor, director of Samut Songkhram Education Center, Suan Sunandha Rajabhat University

Research interests: education process, innovations in education, education market, management in education institutes  


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Blomstrom, A., Eriksson, K., Lindstrand, A., & Deo Sharma, D. (2004). The perceived usefulness of network EK in the internationalizing firm. Journal of International Management, 10:355–373

Coviello, N. E. & McAuley, A. (1999) Internationalization and the smaller firm: a review of contemporary empirical research. Management International Review, 39(3):223–256

Dikova, D. & Witteloostuijn, A.V. (2007) Foreign direct investment mode choice: Entry and establishment modes in transition economies. Journal of International Business Studies, 38(6): 1013–1033.

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How to Cite
Thongmuang, P. (2019). KNOWLEDGE MODEL FOR CREATIVE INDUSTRY INTERNATIONALIZATION. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(16), 82-88. Retrieved from