KNOWLEDGE MODEL FOR CREATIVE INDUSTRY INTERNATIONALIZATION
This study aims to serve as a valuable tool for researchers and practitioners to understand the concept of experiential knowledge in internationalization process and providing the model of knowledge requirement for international creative industry. An extensive literature review was carried out in experiential knowledge which spread in ISI Web of Science, Emerald, EBSCOS, and Science Direct.
A total of 10 articles from conceptual to empirical paper since 1995 until 2017.
This study resume four types of experiential knowledge for international creative industry which are internationalization knowledge, Institutional knowledge, business knowledge and technological knowledge. This study suggests to test the model empirically in the future research.
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Eriksson, K., Johanson, J., Majkgård, A. & Sharma, D. (1997). EK and cost in the internationalisation process. Journal of International Business Studies, 28 (2): 337360.
Eriksson, K., Majkgard, A., Sharma, D.D. (2000). Path Dependence and Knowledge Development in the Internationalization Process. Management International Review, 40(4), 307–328.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand