PURCHASE BEHAVIOR OF ORGANIC SEAFOOD CONSUMERS IN VIETNAM

  • Binh Tran Duy Nguyen Tat Thanh University
  • Tran Huu Ai Van Hien University
Keywords: seafood; consumer attitudes; consumption patterns; consumer behavior; Vietnam

Abstract

Consumers make buying decisions according to specific market conditions and also to various attribute of the product, namely, the specie, the form, and the place of purchasing, product size and its quality. The results of the consumption surveys reveal that consumers perceive fish as a rather safe food, and also as healthy and nutritious food product but seafood consumption varies quite a lot across Vietnam, not only in relation to frequency of consumption but also by types of fish products and types of species preferred in different provinces. Overall, little is known concerning the attitudes and knowledge among Vietnamese people regarding seafood consumption. Therefore, our research aim was to study the consumption habits and preferences of Vietnamese people regarding seafood on the example of the residents in HCM city. The rates of organic seafood consumption and the consumption frequency increase proportionally to the age of consumers.  Most of the respondents (32.16%) consume seafood once a week and they believe they should consume seafood more often. If seafood were more available, many participants (39.45%) state they would consume more seafood

Author Biographies

Binh Tran Duy, Nguyen Tat Thanh University

MA, Lecturer at Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam

Research interests: SMEs functioning and government support, consumer behavior, innovative products markets and finances

Tran Huu Ai, Van Hien University

PhD, lecturer of Faculty of Economics, Van Hien University, Ho Chi Minh City, Vietnam

Research interests – markets of agricultural products, SMEs functioning and government support, organic food markets, ecological economics, environmental issues of economic development and corporate social responsibility 

Published more than 50 papers in International journals, member of editorial board of International journals 

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Published
2019-01-31
How to Cite
Duy, B. T., & Ai, T. H. (2019). PURCHASE BEHAVIOR OF ORGANIC SEAFOOD CONSUMERS IN VIETNAM. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(14), 51-60. https://doi.org/10.35678/2539-5645.1(14).2019.51-60