RESOURCES AND CAPABILITIES BASED STRATEGIES IN ECONOMIC SPECIALIZATION (THE CASE OF ZAPOPAN MUNICIPALITY, JALISCO, MEXICO)
Research focuses on the analysis of economic specialization of the municipality of Zapopan Jalisco, for the years 1999 and 2009, based on the resources and capacities of economic strategy to find sources, to increase potential benefits and competitive advantages of the municipality. The study method is based on a theoretical analysis. Proposed results focus on the location coefficient (LQ *) to check the basic jobs in municipal economic activities. The subject is given a qualitative approach; since the data will be obtained from the economic census (INEGI) during the period 1999 and 2014.
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand