IMPACT ON COMPETITIVENESS OF VIETNAMESE COMMERCIAL BANKS: RESEARCH IN HO CHI MINH CITY
This study has been designed to identify the factors affecting the competitive competence of commercial banks and to rank the priority among these factors as applied to bank leaders’ planning and development strategies. According to the evaluation of managers, the impact of the factors affecting the competitive competence of commercial banks is gradually decreasing in the following order: Financial capacity, Quality of banking and financial services, Management capacity of executive management, Human resources, Technology capacity.
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Rajabhat University, Bangkok, Thailand