FACTORS AFFECTING PURCHASE INTENTIONS TO GREEN CONDOMINIUMS IN THE CITY OF HO CHI MINH, VIETNAM

  • Tran Huu Ai Van Hien University, Ho Chi Minh City
Keywords: subjective norms, green trust, green price sensitivity, perceived green knowledge, green purchase intention, Vietnam

Abstract

This survey aims to identify the critical factors affecting consumers’ attitudes and purchase intentions to green condominiums in the city of HCM, Vietnam. The people who lives in a dense residential area awares of pollution disadvantages and values nice environment. A total of 400 questionnaires was passed out to the people living in several selected condominiums in HCM city. Descriptive analysis and CFA were used for analyzing the data. The findings of the study reveal that attitude, green knowledge, behavior control, green availability, green trust, green price sensitivity, green perceived value and subjective norms can be critical predictors of purchase intention regarding to green condominium products.

Author Biography

Tran Huu Ai, Van Hien University, Ho Chi Minh City

PhD.

Van Hien University, Ho Chi Minh City.

Research interests – markets of agricultural products, SMEs functioning and government support, organic food markets, ecological economics, environmental issues of economic development and corporate social responsibility Published more tan 50 papers in International journals, member of editorial board of International journals.

Published
2017-01-25
How to Cite
Ai, T. H. (2017). FACTORS AFFECTING PURCHASE INTENTIONS TO GREEN CONDOMINIUMS IN THE CITY OF HO CHI MINH, VIETNAM. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(2), 85-97. Retrieved from https://euraseans.com/index.php/journal/article/view/21

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