FACTORS AFFECTING PURCHASE INTENTIONS TO GREEN CONDOMINIUMS IN THE CITY OF HO CHI MINH, VIETNAM
This survey aims to identify the critical factors affecting consumers’ attitudes and purchase intentions to green condominiums in the city of HCM, Vietnam. The people who lives in a dense residential area awares of pollution disadvantages and values nice environment. A total of 400 questionnaires was passed out to the people living in several selected condominiums in HCM city. Descriptive analysis and CFA were used for analyzing the data. The findings of the study reveal that attitude, green knowledge, behavior control, green availability, green trust, green price sensitivity, green perceived value and subjective norms can be critical predictors of purchase intention regarding to green condominium products.
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand