FACTORS AFFECTING ADS VIEWS ON SOCIAL NETWORKS: HO CHI MINH CITY CASE STUDY

  • Ai Tran Huu Van Hien University, Ho Chi Minh City
  • Bui Vinh Thanh Vietin Bank, Tay Tien Giang Branch
  • Dao Mai Thi Hong Van Hien University, Ho Chi Minh City
Keywords: consumer behavior; social networks; online ads; Ho Chi Minh City; Vietnam

Abstract

Many people join social networks to interact with each other. The research shows that there are at least 3 key factors affecting the behavior of people who are viewing ads on social networks. The survey of 317 customers in Ho Chi Minh City has determined the following three groups of factors: (1) Attitudes towards ads on social networks (Relevance of advertising on social networks, Trust with social networks, Trust with an advertising brand); (2) Subjective standards while viewing ads on social networks; (3) The ability to control the perceived behavior while viewing ads on social networks.

Author Biographies

Ai Tran Huu, Van Hien University, Ho Chi Minh City

PhD, lecturer of Faculty of Economics, Van Hien University,  Ho Chi Minh City, Vietnam

Research  interests: markets  of  agricultural  products,  SMEs functioning and government support organic food markets, ecological economics, environmental issues of economic development and corporate social responsibility

Published more than 70 papers, active member of the editorial boards of International journals

Bui Vinh Thanh, Vietin Bank, Tay Tien Giang Branch

MBA Director Vietin Bank, Tay Tien Giang Branch, Vietnam

Research  interests: SMEs  functioning and government support, consumer behavior, innovative products markets and finances. Published more than 20 papers in International journals

Dao Mai Thi Hong, Van Hien University, Ho Chi Minh City

MBA,  Lecturer  of  Faculty  of  Economics, Van Hien  University,  Ho  Chi  Minh  City, Vietnam 

Research interests:  SMEs functioning and government support, consumer behavior, innovative products markets and finances 

Published more than 20 papers in International journals

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Published
2020-09-30
How to Cite
Huu, A., Thanh, B., & Hong, D. (2020). FACTORS AFFECTING ADS VIEWS ON SOCIAL NETWORKS: HO CHI MINH CITY CASE STUDY. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(24), 38-47. https://doi.org/10.35678/2539-5645.5(24).2020.38-47