FACTORS AFFECTING ADS VIEWS ON SOCIAL NETWORKS: HO CHI MINH CITY CASE STUDY
Abstract
Many people join social networks to interact with each other. The research shows that there are at least 3 key factors affecting the behavior of people who are viewing ads on social networks. The survey of 317 customers in Ho Chi Minh City has determined the following three groups of factors: (1) Attitudes towards ads on social networks (Relevance of advertising on social networks, Trust with social networks, Trust with an advertising brand); (2) Subjective standards while viewing ads on social networks; (3) The ability to control the perceived behavior while viewing ads on social networks.
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Copyright
The EUrASEANs
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand
