THE TOURIST PRODUCT QUALITY ASSESSMENT IN CONDITIONS OF HIGH SEASONALITY OF TOUROPERATING
Paper proposes the method to evaluate quality of tourist product in the conditions of high seasonal work of modern tour operators. Initial tour operators’ quality assessment based on a system that integrates three-factor model: general principles of quality, international quality standards as well as internal standards adapted to tour operating. Evaluation is each of the elements / subjects realizing can improve the final quality level of the tour.
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand