A GUIDELINE FOR BUILDING ACCEPTANCE TO USE M-LEARNING MEDIA
Nowadays various kinds of information and communication technologies are playing a vital role in every sector of society and economy, including in education. Most education institutions use these innovative technologies in assisting the management and provision of information, supporting instruction as well as facilitating learners in their access to academic sources and other exchanges of knowledge and communication. The purposes of this research are to study the related factors and then to provide guidelines on using M-learning for instructional purposes more effectively than with traditional classroom instruction. Our sample includes 400 students and the key research tool is questionnaire. The research findings point out that the factors affecting the acceptance of M-learning include the perceived ease of use of the application, attractiveness of the lessons contents, and the quality of the Internet connection. It can be concluded that the most important factors motivating this kind of technology acceptance for instructional purposes are the development of attractive contents within the application, and the quality of the applied information technologies, including the Internet system. Together they attract learners to use this application and thus increase their learning achievements.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand