• Thitirat Thajeen Suan Sunandha Rajabhat University, Bangkok
  • Tassanee Siriwan Suan Sunandha Rajabhat University, Bangkok
Keywords: e-learning; m-learning; technology acceptance


Nowadays various kinds of information and communication technologies are playing a vital role in every sector of society and economy, including in education. Most education institutions use these innovative technologies in assisting the management and provision of information, supporting instruction as well as facilitating learners in their access to academic sources and other exchanges of knowledge and communicationThe purposes of this research are to study the related factors and then to provide guidelines on using M-learning for instructional purposes more effectively than with traditional classroom instruction. Our sample includes 400 students and the key research tool is questionnaire. The research findings point out that the factors affecting the acceptance of M-learning include the perceived ease of use of the application, attractiveness of the lessons contents, and the quality of the Internet connection. It can be concluded that the most important factors motivating this kind of technology acceptance for instructional purposes are the development of attractive contents within the application, and the quality of the applied information technologies, including the Internet system. Together they attract learners to use this application and thus increase their learning achievements.

Author Biographies

Thitirat Thajeen, Suan Sunandha Rajabhat University, Bangkok

Lecturer in International College, Suan Sunandha Rajabhat University, Bangkok, Thailand

Research interests: education technologies and methods, e-learning, cooperative studies

Tassanee Siriwan, Suan Sunandha Rajabhat University, Bangkok

Ph.D, Assoc. Prof., Deputy Dean for Quality Assurance, International College,

Suan Sunandha Rajabhat University, Bangkok, Thailand

Research interests: education management


Bai, R. & Lee, G. (2003). Organizational factors influencing the quality of the IS/IT strategic planning process. Industrial Management & Data Systems, 103(8), 622-632.

Bowless, M. S. (2004). Relearning to E-Learning: Strategic for Electronic Learning and Knowledge. Australia: Melbourne University Publishing.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and end user acceptance of Information technology. MIS Quarterly, 13 (3), 319-340.

Jamonman, S. (2007). Computer Report on eEverything. International Journal of the Computer, the Internet and Management, 15(4), 1-12.

Luanwan, O. (2012). Factors affecting information technology acceptance: a case study of Community Development D, government complex Chaeng Watthana. Independent Study (General Management), Faculty of Business Administration, Rajamangala University of Technology, Thanyaburi.

Sammaworakit, P., Jumpolsathaen, A. (2014). Factors Influencing Decision Making in Smart Phone Application among Consumers in Bangkok. Master Thesis (Mass Communication Administration), Faculty of Journalism and Mass Communication, Thammasat University.

Tuntirojanawong, S. (2014). Factors Affecting Students’ Readiness for E-learning: A Case Study of Graduate Students in Educational Administration Department, School of Educational Studies, Sukhothai Thammathirat Open University. Journal of Education Sukhothai Thammathirat Open University, 7(1), 51- 64.

Vaetulan, P. (2008). Mobile Learning (in Thai).

Venkatesh, V., Morris, M., Davis, G. B. & Davis, F. D. (2003). User Acceptance Of Information Technology: Toward A Unified View. MIS Quarterly, 27(3), 425-478.

How to Cite
Thajeen, T., & Siriwan, T. (2021). A GUIDELINE FOR BUILDING ACCEPTANCE TO USE M-LEARNING MEDIA. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(26), 63-72. https://doi.org/10.35678/2539-5645.1(26).2021.63-72