INFLUENCE OF LOCAL BRANDS ON DOMESTIC INVESTORS’ DECISION TO SELECT INVESTMENT LOCATIONS: CASE STUDIES IN VIETNAM

  • Ai Tran Huu Van Hien University, Ho Chi Minh City
  • Thu Nguyen Thi Mong Van Hien University, Ho Chi Minh City
  • My Phan Thi Chieu Van Hien University, Ho Chi Minh City

Abstract

The objective of the research is to explore and determine the influence of some factors on the investor’s decision to choose a location in Vietnam. The survey was conducted in Vietnam with the total of 350 copies distributed and 312 collected, of which 284 copies were satisfactory for analysis. The research results show that shaping positive attitudes and behaviors towards local brands concerns not only each investment business but also the investment environment of each locality overall.

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Author Biographies

Ai Tran Huu, Van Hien University, Ho Chi Minh City

PhD, Lecturer at the Faculty of Economics, Van Hien University, Ho Chi Minh City, Vietnam.

Research interests: agricultural product markets; organic food markets; ecological economics; environmental issues of economic development; corporate social responsibility.

Thu Nguyen Thi Mong, Van Hien University, Ho Chi Minh City

MBA, Lecturer at the Faculty of Economics, Van Hien University, Ho Chí Minh City, Vietnam.

Research interests: SMEs functioning and government support; organic food markets; environmental economics.

My Phan Thi Chieu, Van Hien University, Ho Chi Minh City

MBA, Lecturer at the Faculty of Economics, Van Hien University, Ho Chí Minh City, Vietnam.

Research interests: markets of agricultural products; SMEs functioning; organic food markets

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PDF Downloads: 129
Published
2021-05-31
How to Cite
Huu, A., Mong, T., & Chieu, M. (2021). INFLUENCE OF LOCAL BRANDS ON DOMESTIC INVESTORS’ DECISION TO SELECT INVESTMENT LOCATIONS: CASE STUDIES IN VIETNAM. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(28), 64-80. https://doi.org/10.35678/2539-5645.3(28).2021.64-80