THE IMPACT OF KNOWLEDGE SHARING ON INNOVATION DURING THE COVID 19 PANDEMIC: THE MEDIATING EFFECT OF CULTURE
This paper intends to examine the importance of knowledge management in increasing the competitive advantage of organizations during the COVID-19 pandemic. This paper also tackles the degree of acceptance of advanced technology in Lebanon overall. The surveys were circulated among 1,000 executives in diverse industries across the country. The total of 246 questionnaires was completed, with the response rate of 24.6% from the total population. The results of our study demonstrate how considering the significance of knowledge management will help organizations to be successful during the pandemic, namely, by improving strategic management decisions, taking into consideration long-run performance of the company and achieving organizational objectives. Our results also show that technology as such is most welcome in Lebanon, however, only a few organizations have been actually planning to invest in it due to the economic conditions that Lebanon is going through along with the currency freefall. Finally, the study shows the need for cooperation and social capital features among community organizations.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand