CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN LEBANON

  • Samar Abboud Milaha Ltd, Doha
Keywords: purchasing purpose, commitment to product, brand loyalty, private label

Abstract

With the rising global popularity of private label labels (PLBs) the significance and the demand for research in this subsector is also increasing. This research explores the impact of various factors on PLB popularity and the intention to buy in Lebanon. We have used a structural equation model built on the data obtained from 348 respondents.

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Author Biography

Samar Abboud, Milaha Ltd, Doha

DBA (Beirut Arab University, Lebanon)

Senior administrator, Facility management, Milaha Ltd, Doha, Qatar

Research Interests: Management, Human Resources, Strategic Management

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Published
2021-07-31
How to Cite
Abboud, S. (2021). CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN LEBANON. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (4(29), 55-69. https://doi.org/10.35678/2539-5645.4(29).2021.55-69