ENHANCING DIGITAL LITERACY OF SENIOR CITIZENS

  • Nalin Simasathiansophon Suan Sunandha Rajabhat University, Bangkok
  • Phinyar Chaisongkram Suan Sunandha Rajabhat University, Bangkok
  • Pongrapee Kaewsaiha Suan Sunandha Rajabhat University, Bangkok
  • Kongsak Boonarchatong Suan Sunandha Rajabhat University, Bangkok
Keywords: aging society, digital literacy, ICT, senior citizen

Abstract

As information and communication technology (ICT) becomes part of our life, we need to understand how to effectively use it. Especially, when internet can be reached by all, money transaction and buying products/services through online platform becomes normal. Because of this, digital technology can help to complete our needs. This research, thus, aims to analyze senior citizens behavior and to enhance their digital literacy. Population of this research is Thai senior citizens who are aged 60 and over. 35 samples are selected using purposive sampling method. Then data has been collected using questionnaire via online platform. Statistics used in this research include average, mean, frequency, standard deviation, and t-test. The results show that senior customers often use digital technology when they transfer money to another account and purchase products online. The product/service they brought normally is household goods, food, and drink. After the seniors learn how to use digital technology from our instructional media, they have increased a digital literacy rate significantly at statistical level of .01.

 

Author Biographies

Nalin Simasathiansophon, Suan Sunandha Rajabhat University, Bangkok

MBA, PhD candidate, lecturer in College of Hospitality Industry Management Suan Sunandha Rajabhat University, Bangkok, Thailand. Research interests include – integration process in South-East Asia, educational issues of national competitiveness, development of professional methods for entrepreneur skills development.

Phinyar Chaisongkram, Suan Sunandha Rajabhat University, Bangkok

Lecturer in College of Hospitality Industry Management Suan Sunandha Rajabhat University, program of Digital International Business, Bangkok, Thailand. Research interests: digital marketing, digital entrepreneurship, e-sport, e-commerce. Published more than 15 research papers in international journals and students manuals.

 

Pongrapee Kaewsaiha, Suan Sunandha Rajabhat University, Bangkok

Ph.D. candidate (Learning Innovation and Technology), M.Eng. (Control System Engineering), King Mongkut's Institute of Technology Ladkrabang, Thailand. Full-time Lecturer, College of Hospitality Industry Management Suan Sunandha Rajabhat University, Thailand. Area of Interests: engineering (automation, CAD/CAM, Geometric Modelling),  Information Technology & Education

Kongsak Boonarchatong, Suan Sunandha Rajabhat University, Bangkok

Lecturer in College of Hospitality Industry Management Suan Sunandha Rajabhat University, program of Digital International Business, Bangkok, Thailand. Research interests: digital marketing, digital entrepreneurship, e-sport, e-commerce.

References

Chaladkid, D. & Jeerapattanatorn, P. (2020). Factors Affecting Levels of Digital Literacy on Smartphone Devices of the Elderly in Bang Khae District, Bangkok. Journal of MCU Haripunchai Review, 4(1), 91-101.

Kleechaya, P. (2018). Digital Technology Utilization of Elderly and Framework for Promoting Thai Active and Productive Aging.

Mayoungpong, A. & Tayen, K. (2016). Factors influencing to demand elderly of learning technology in convergence technology media era. Retrieved from Rajamangala University of Technology Phra Nakhon.

Mongsing, S. & Montirat, J. (2012). An Empirical Investigation of Needs for Information and Communication Technology of Senior Citizens in Bangkok Area. Paper presented at the Sripatum University Conference 2012, Bangkok.

O'Keeffe, R. J. (2014). Baby boomers and digital literacy: Their access to, and uses of, digital devices and digital media. (Doctor of Education Dissertation). Pepperdine University.

Schäffer, B. (2007). The digital literacy of seniors. Research in Comparative and International Education, 2(1), 29-42.
Published
2021-09-30
How to Cite
Simasathiansophon, N., Chaisongkram, P., Kaewsaiha, P., & Boonarchatong, K. (2021). ENHANCING DIGITAL LITERACY OF SENIOR CITIZENS. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (5(30), 71-76. https://doi.org/10.35678/2539-5645.5(30).2021.71-76