CONNOTATION FACTOR MODEL OF HEALTH AND WELLNESS TOURISM AND ENTERPRISE DEVELOPMENT PATH: GROUNDED THEORETICAL RESEARCH BASED ON CONSUMER PERSPECTIVE

  • Kaihua Yang Panyapiwat Institute of Management, Nonthaburi
Keywords: health & wellness tourism, connotation factor model, consumer perspective, development path

Abstract

In this paper the connotation factors of health & wellness tourism in China are systematically explored, based on the grounded theoretical methods and from the perspective of consumers. Then, the connotation factor model is constructed. The model reveals that the connotation of health & wellness tourism consists of objective environmental factors and subjective perception factors. Objective environmental factors include four main categories: good living conditions, medical and health conditions, ecological climate environment and harmonious humanistic social environment, while the subjective perception factors include two main categories — spiritual pleasure and humanized service. This study provides targeted implementation paths for health & wellness tourism enterprises in part of formulating scientifically grounded development plans and strategies.

 

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Author Biography

Kaihua Yang, Panyapiwat Institute of Management, Nonthaburi

PhD Student, Chinese Graduate School, Panyapiwat Institute of Management,

Nonthaburi, Thailand

Research interests: strategic management; tourism industry, consumers behavior.

References

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Ren. X.Y. (2016). Health and Wellness Tourism: Connotation Analysis and Development Path. Journal of Tourism Science, 31 (11), 1-4.

Wang, Z. (2009). International Tourism Island: Hainan should write the "prescription" of health and Wellness tourism. Today Hainan, 12, 12.

Yin, P. (2019). Research on Innovative Thinking and Marketing Strategy of Health and Wellness Tourism Products under the Background of Internet. Contemporary Tourism, 08, 21-22.

Abstract views: 138
PDF Downloads: 149
Published
2021-11-30
How to Cite
Yang, K. (2021). CONNOTATION FACTOR MODEL OF HEALTH AND WELLNESS TOURISM AND ENTERPRISE DEVELOPMENT PATH: GROUNDED THEORETICAL RESEARCH BASED ON CONSUMER PERSPECTIVE. The EUrASEANs: Journal on Global Socio-Economic Dynamics, 6(31), 66-77. https://doi.org/10.35678/2539-5645.31.2021.66-77