RESEARCH ON THE IMPACT OF BIG DATA APPLICATION ABILITY ON ENTERPRISE INNOVATION PERFORMANCE

  • Xing Wu Panyapiwat Institute of Management, Nonthaburi
Keywords: big data application ability, enterprise innovation performance, service supply chain integration strategy, flexibility

Abstract

Big data application capability has the cooperation between the upstream, midstream and downstream enterprises of the service supply chain. Big data application capability is regarded as one of the main sources of important organizational capabilities and value creation. It is an important tool to identify the right market positioning, optimize resource allocation, promote the integration of service supply chain, and promote enterprise innovation. It affects the enterprise innovation performance from two ways: the internal and external service supply chain of the organization. This study, based on thetheory of resource basis and IT ability theory, attempts to analyze the mechanism of big data application ability of enterprise innovation performance, reveals the intermediary effect of service supply chain integration, added in the model of strategic flexible adjustment, from the dynamic perspective of the ability of big data applications to influence efficiency of enterprise innovation.

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Author Biography

Xing Wu, Panyapiwat Institute of Management, Nonthaburi

Doctoral Candidate, Graduate School, Panyapiwat Institute of Management, Nonthaburi, Thailand

Research interest: business administration

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Abstract views: 61
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Published
2023-03-14
How to Cite
Wu, X. (2023). RESEARCH ON THE IMPACT OF BIG DATA APPLICATION ABILITY ON ENTERPRISE INNOVATION PERFORMANCE. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (2(39), 107-117. https://doi.org/10.35678/2539-5645.2(39).2023.107-117