MARKETING MIX PRACTICE IN FOREIGN TOURISTS’ SERVING IMPROVEMENT (THE CASE OF COOKING AND MASSAGE SCHOOLS IN THAILAND)
This research aimed to study marketing mix of Thai cooking and Thai massage teaching service for foreign tourists. The data were compiled by examining related documents, websites, and interview of the administrators of the service for teaching Thai cooking and Thai massage in Bangkok metropolitan and Chaingmai and Phuket. The research considers an implementation of 8 P’s of marketing mix in realization of shirt and long-term classes for foreign tourists visiting Thailand. Some conclusions on effective marketing strategies formation and realizing in Thai tourism market were suggested.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand