• Thammamonr Khunrattanaporn Suan Sunandha Rajabhat University, Bangkok
Keywords: marketing mix, Thai cooking, Thai massage, cultural tourism, teaching service


This research aimed to study marketing mix of Thai cooking and Thai massage teaching service for foreign tourists. The data were compiled by examining related documents, websites, and interview of the administrators of the service for teaching Thai cooking and Thai massage in Bangkok metropolitan and Chaingmai and Phuket. The research considers an implementation of 8 P’s of marketing mix in realization of shirt and long-term classes for foreign tourists visiting Thailand. Some conclusions on effective marketing strategies formation and realizing in Thai tourism market were suggested.

Author Biography

Thammamonr Khunrattanaporn, Suan Sunandha Rajabhat University, Bangkok

PhD, Asst.Profesor  in Faculty of Management Science at Suan Sunandha Rajabhat University, Bangkok, Thailand.

Research interests are concentrated around marketing issues, marketing business research, marketing instruments of business effectivization, service industries of Thailand and ASEAN.

Published about 30 research papers in Thai and International journals, coordinate business research conducting under the National Science and Innovation Conceals of Thailand


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How to Cite
Khunrattanaporn, T. (2017). MARKETING MIX PRACTICE IN FOREIGN TOURISTS’ SERVING IMPROVEMENT (THE CASE OF COOKING AND MASSAGE SCHOOLS IN THAILAND). The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(4), 85-92. Retrieved from