THE EFFECTS OF SENIOR CITIZENS’ CONSUMER BEHAVIOR ON HEALTH, FINANCIAL, MEDIA INFORMATION & DIGITAL LITERACY

  • Kevin Wongleedee Suan Sunandha Rajabhat University, Bangkok
  • Yingsak Vanpetch Suan Sunandha Rajabhat University, Bangkok
  • Sommaya Prachyangprecha Suan Sunandha Rajabhat University, Bangkok
Keywords: Digital Literacy, Health, Senior Citizen

Abstract

Senior citizens are a major change in the constellation of consumer behavior and trends in Thailand and around the world. The paper is aimed at studying the impact of senior citizens’ consumer behavior on health, financial, and media information and digital literacy. The main objectives were to explore the modern consumer behavior of senior citizens in three important areas: health, financial, and media information and digital literature, as well as to provide some recommendations for senior citizens to improve the quality of life in the three above areas. The quantitative research method was used with senior citizens in five districts of Bangkok. About 400 groups were selected by using random sampling method. In the area of health, the results showed that most of them suffered from non-communicable diseases such as high blood pressure, diabetes, and kidney disease. In the area of finance, the results showed that the financial support government and from their family and kins are the most important assistance. In the areas of media information and digital literacy, the results showed that they need help in these areas in order to access health care, financial support and any assistance provided by both the private and public sectors.

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Author Biographies

Kevin Wongleedee, Suan Sunandha Rajabhat University, Bangkok

PhD, Assistant professor, College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand

Research interests: e-learning, innovative management, educational management, HRM

Yingsak Vanpetch, Suan Sunandha Rajabhat University, Bangkok

DBA, Lecturer, Head of Digital Business program, College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand

Research interests: international business, digital entrepreneurship, management

Sommaya Prachyangprecha, Suan Sunandha Rajabhat University, Bangkok

PhD, Lecturer, College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand

Research interests: HRM, marketing, international management, business communications 

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Abstract views: 165
PDF Downloads: 126
Published
2023-05-09
How to Cite
Wongleedee, K., Vanpetch, Y., & Prachyangprecha, S. (2023). THE EFFECTS OF SENIOR CITIZENS’ CONSUMER BEHAVIOR ON HEALTH, FINANCIAL, MEDIA INFORMATION & DIGITAL LITERACY. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(40), 51-56. https://doi.org/10.35678/2539-5645.3(40).2023.51-56