• Bundit Pungnirund Suan Sunandha Rajabhat University, Bangkok
Keywords: Organizational culture, Organizational creativity, Organizational performance, Small and medium enterprises


The aims of this research are to investigate the relationship between organizational culture, organizational creativity, organizational innovation and the performance of SMEs in Thailand. This research based both on the quantitative and qualitative research methodologies, sample for the quantitative study consisted of 350 entrepreneurs who present small and medium enterprises (SMEs) in Thailand and were chosen by stratified random sampling. A questionnaire was designed and used to collect data and a structural equation model analysis was applied for the data analysis. In the qualitative study, data were collected via in-depth interviews with the experts and stakeholders in SMEs and content analysis was used to analyze the interview results. The findings revealed that the causal relationship model of innovative organizational performance of SMEs in Thailand was consistent with empirical data. The influencing of the factors affecting SMEs performance showed that the organizational culture had positive direct effect on organizational creativity and organizational innovation, while organizational culture had indirect effect on SMEs performance through organizational creativity and organizational innovation. Moreover, organizational creativity had positive direct effect on organizational innovation and performance of SMEs, and organizational innovation had a positive direct effect on SMEs performance.


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Author Biography

Bundit Pungnirund, Suan Sunandha Rajabhat University, Bangkok

PhD (Innovative Management), assistant profesor, Dean of College of Innovation and Management Suan Sunandha Rajabhat University, Bangkok Thailand

Research fields: innovative management, efficiency of corporative logistic and value chains, government support of SMEs, regionalization and integration processes in ASEAN, new products development, marketing strategies for modern companies

Published more than 35 research papers in international journals.


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How to Cite
Pungnirund, B. (2017). INNOVATIVE ORGANIZATIONAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (THE CASE OF THAILAND). The EUrASEANs: Journal on Global Socio-Economic Dynamics, (4(5), 59-66.