INNOVATIVE ORGANIZATIONAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (THE CASE OF THAILAND)
The aims of this research are to investigate the relationship between organizational culture, organizational creativity, organizational innovation and the performance of SMEs in Thailand. This research based both on the quantitative and qualitative research methodologies, sample for the quantitative study consisted of 350 entrepreneurs who present small and medium enterprises (SMEs) in Thailand and were chosen by stratified random sampling. A questionnaire was designed and used to collect data and a structural equation model analysis was applied for the data analysis. In the qualitative study, data were collected via in-depth interviews with the experts and stakeholders in SMEs and content analysis was used to analyze the interview results. The findings revealed that the causal relationship model of innovative organizational performance of SMEs in Thailand was consistent with empirical data. The influencing of the factors affecting SMEs performance showed that the organizational culture had positive direct effect on organizational creativity and organizational innovation, while organizational culture had indirect effect on SMEs performance through organizational creativity and organizational innovation. Moreover, organizational creativity had positive direct effect on organizational innovation and performance of SMEs, and organizational innovation had a positive direct effect on SMEs performance.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand