RUSSIAN ADVERTISING MARKET: RELEVANT INDICATORS AND FACTORS OF CURRENT DEVELOPMENT
This research aims to actualize the system of advertising market indicators in today's Russia. The author shows that traditional indicators of this sphere's development during relatively stable economic periods are dramatically changed in crisis conditions. Moreover, the tendencies of globalization, integration and concentration in advertising are highly specific due to the revolutionary, development of this sphere in Russia. Another serious factor pointed out in the research is the large-scale restructuring of the communications, replacing the classical mass media by media-digital formats.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand