STRATEGY FOR BUSINESS SUCCESS: THE CASE OF YETI LLC
In today’s ever changing business environment, an entrepreneur can easily become overwhelmed. It’s vital, though, to stay focused on your goals for the company and be able to form and develop an appropriate strategy for business success. As an entrepreneur, you also need to know who your competitors are. You also should understand the rival product or service that is being offering. This knowledge will help you better market your product or service to stand out, perhaps even using your competition’s weaknesses to your advantage. This article is devoted to strategic analysis of the YETI Limited Liability Company. YETI is a good example of a company going brand-first. It is considered in details the current strategies as well as providing alternative strategies for the future development.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand