AN EFFECT OF EXISTING KNOWLEDGE ASSETS TO INBOUND/OUTBOUND DISRUPTIVE INNOVATION

Abstract

Innovations are an essential key factor in the history of technology development. Past research on innovation focused more on the innovation behavior of technology, but seldom described the knowledge assets. The effect of knowledge assets attribute and results on disruptive innovation is therefore regarded as the research topic in this study, where disruptive innovation is divided into outbound and inbound to combine combination-embeddedness and major business specificity of knowledge assets as the research model. Manufacturing enterprises in China were proceeded the questionnaire survey, and 173 valid copies are collected. The empirical analysis shows that combination-embeddedness of knowledge assets has significantly positive effects on major business specificity and outbound innovation of an enterprise but reveals remarkably negative effects on inbound innovation. Enterprises are suggested to constantly accumulate knowledge assets with low major business specificity before disruptive innovation in order to reduce ineffective inbound innovation.