STRATEGIC ANALYSIS OF GLOBAL E-COMMERCE AND DIVERSIFICATION TECHNOLOGY: THE CASE OF AMAZON.COM INC
Keywords:
E-commerce, technology, diversification, strategy, globalization, Amazon.com
Abstract
This paper considers the strategical issues of the Amazon.com development, presenting in detail the strategic analysis of external and internal business environment of this company in its current situation, suggesting also the alternative strategy for the future.
Downloads
Download data is not yet available.
References
Adamkasi. (2017, Apr 27). BCG Matrix of Amazon. Retrieved from BCG Matrix Analysis: http://bcgmatrixanalysis.com/bcg-matrix-of-amazon/
Amazon.com. (2015). 2014 Annual Report. Amazon.com.
Amazon.com. (2017). 2016 Annual Report. Amazon.com.
Amazon.com Inc. (2016). 2016 Amazon.com annual report. Retrieved from Amazon - Investor Relations: https97664%26p%3Dirol- reportsannual&usg=AFQjCNHhRpojgMCtOwg LtohorihHDd3F0g
Canvanizer. (2016). Create a new Business Model Canvas. Retrieved from Canvanizer: https://canvanizer.com/new/business-model-canvas
CBInsights. (2017). Amazon Strategy Teardown: Building New Business Pillar In AI, Next-gen Logistic and Enterprise Cloud Apps. Retrieved from CBInsights: https://www.cbinsights.com/research/report /amazon-strategy-teardown/
Chaffey, D. (2014, Jun 30). Amazon's business strategy and revenue model: A history and 2014 update. Retrieved from Smart Insights: http://www.smartinsights.com/digital-marketingstrategy/online- business-revenue-models/amazon-case-study/
Digital Business Models. (2016, Jul 08). Analysis of the Amazon Business Model. Retrieved from Digital Business Model: http://www.digitalbusinessmodelguru.com/2013/07/analysis-ofamazon- business-model.html DPTHRNBR. (2017, Feb 19). Chapter 5 Analysis: Applying the VRIO Framework to Amazon. Retrieved from MGNT 7160: Amazon Blog by Dillon: https://mgmt7160.wordpress.com/2017/02/19/chapter-5-analysis-applying-the-vrio- framework-to-amazon/
Dudovaskiy, J. (2017). Amazon Porter's Five Force Analysis. Retrieved from Research Methodology: https://research-methodology.net/amazon-porters-five-forces-analysis/ Expert CRM Software (n.d.). Amazon CRM Case Study. Retrieved from Expert CRM Software: https://crmsystems.expertmarket.co.uk/Amazon-CRM-Case-Study
Farfan, B. (2017). Amazon.com's Mission Statement. Retrieved from The Balance: https://www.thebalance.com/amazon-mission-statement-4068548
Forbes (2015). Will UPS, FedEx Lose Out To Amazon? Retrieved from Forbes: https://www.forbes.com/sites/greatspeculations/2015/12/29/will-ups-fedex-lose-out-to- amazon/#1688a3935ca6
Fortune 500 (2016). Full List. Retrieved Sep 13, 2017, from Fortune 500: http://fortune.com/fortune500/list/
Fortune 500 (2017). The World's Most Innovative Companies #3 Amazon.com. Retrieved from Fortune 500: https://www.forbes.com/companies/amazon/
Greenspan, R. (2017). Amazon.com Inc. PESTEL/PESTLE Analysis, Recommendations. Retrieved from Panmore Institue: http://panmore.com/amazon-com-inc-pestel-pestleanalysis- recommendations
Gregory, L. (2017). Amazon.com Inc.’s Vision Statement & Mission Statement (An Analysis). Retrieved from Panmore Institute: http://panmore.com/amazon-com-inc-visionstatement- mission-statement-analysis
Griswold, A. (2016). Amazon will soon dethrone Best Buy as the top seller of consumer electronics. Retrieved from Quartz: https://qz.com/712709/amazon-will-soon-dethronebest- buy-as-the-top-seller-of-consumer-electronics/
Gupta, S. (2017). 3 Ways Amazon CEO Jeff Bezos Makes Tough Decisions Without Being 100% Sure. Retrieved from Fortune.com: http://fortune.com/2017/05/11/jeff-bezos- shareholder-letter/
Hanlon, A. (2017). How to use the BCG Matrix. Retrieved from Smart Insights: http://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Kotelnikov, V. (2008). Amazon.com. Retrieved Sep 10, 2017, from 1000 Venterures Breakthrough e-Coach: http://www.1000ventures.com/business_guide/ cs_biz_model_amazon.html
Miller, C. C., & Bosman, J. (2011). E-Book Outsell Print Books at Amazon. Retrieved from The New York Times: http://www.nytimes.com/2011/05/20/ technology/20amazon.html
Mohan, M. (2016). All Things Amazon: A List Of Over 21 Amazon Products & Services. Retrieved from Minterest: https://www.minterest.com/all-things-amazon/
Pratap, A. (2016). Amazon Pestel analysis. Retrieved from Cheshnotes: https://www.cheshnotes.com/amazon-pestel-analysis/
Schreiber, Z. (2016). Is Logistics About To Get Amazon'ed? Retrieved from Tech Crunch: https://techcrunch.com/2016/01/29/is-logistics-about-to-get-amazoned/
Sharwood, S. (2017). Gartner confirms what we all know: AWS and Microsoft are the cloud leaders, by a fair way. Retrieved from The register Biting the hand that feeds IT: https://www.theregister.co.uk/2017/06/19/gartner_confirms_what_we_all_know_aws_and _mi crosoft_are_the_cloud_leaders_by_a_fair_way/
Simthson, N. (2017). Amazon.com Inc.’s Generic Strategy, Intensive Growth Strategies. Retrieved from Panmore Institue: http://panmore.com/amazon-com-inc-generic-strategy- intensive-growth-strategies
Stone, B. (2009). Amazon’s Expanding With Deal for Zappos. Retrieved from The New York Times: http://www.nytimes.com/2009/07/23/ technology/companies/ 23amazon.html?_r=0 Web Scraping Services. (2016). 398 Million products are sold on Amazon.com. Retrieved from Web Scraping Services: https://www.scrapehero.com/how-many-products-are-sold-on- amazon-com-january-2017-report/
Amazon.com. (2015). 2014 Annual Report. Amazon.com.
Amazon.com. (2017). 2016 Annual Report. Amazon.com.
Amazon.com Inc. (2016). 2016 Amazon.com annual report. Retrieved from Amazon - Investor Relations: https97664%26p%3Dirol- reportsannual&usg=AFQjCNHhRpojgMCtOwg LtohorihHDd3F0g
Canvanizer. (2016). Create a new Business Model Canvas. Retrieved from Canvanizer: https://canvanizer.com/new/business-model-canvas
CBInsights. (2017). Amazon Strategy Teardown: Building New Business Pillar In AI, Next-gen Logistic and Enterprise Cloud Apps. Retrieved from CBInsights: https://www.cbinsights.com/research/report /amazon-strategy-teardown/
Chaffey, D. (2014, Jun 30). Amazon's business strategy and revenue model: A history and 2014 update. Retrieved from Smart Insights: http://www.smartinsights.com/digital-marketingstrategy/online- business-revenue-models/amazon-case-study/
Digital Business Models. (2016, Jul 08). Analysis of the Amazon Business Model. Retrieved from Digital Business Model: http://www.digitalbusinessmodelguru.com/2013/07/analysis-ofamazon- business-model.html DPTHRNBR. (2017, Feb 19). Chapter 5 Analysis: Applying the VRIO Framework to Amazon. Retrieved from MGNT 7160: Amazon Blog by Dillon: https://mgmt7160.wordpress.com/2017/02/19/chapter-5-analysis-applying-the-vrio- framework-to-amazon/
Dudovaskiy, J. (2017). Amazon Porter's Five Force Analysis. Retrieved from Research Methodology: https://research-methodology.net/amazon-porters-five-forces-analysis/ Expert CRM Software (n.d.). Amazon CRM Case Study. Retrieved from Expert CRM Software: https://crmsystems.expertmarket.co.uk/Amazon-CRM-Case-Study
Farfan, B. (2017). Amazon.com's Mission Statement. Retrieved from The Balance: https://www.thebalance.com/amazon-mission-statement-4068548
Forbes (2015). Will UPS, FedEx Lose Out To Amazon? Retrieved from Forbes: https://www.forbes.com/sites/greatspeculations/2015/12/29/will-ups-fedex-lose-out-to- amazon/#1688a3935ca6
Fortune 500 (2016). Full List. Retrieved Sep 13, 2017, from Fortune 500: http://fortune.com/fortune500/list/
Fortune 500 (2017). The World's Most Innovative Companies #3 Amazon.com. Retrieved from Fortune 500: https://www.forbes.com/companies/amazon/
Greenspan, R. (2017). Amazon.com Inc. PESTEL/PESTLE Analysis, Recommendations. Retrieved from Panmore Institue: http://panmore.com/amazon-com-inc-pestel-pestleanalysis- recommendations
Gregory, L. (2017). Amazon.com Inc.’s Vision Statement & Mission Statement (An Analysis). Retrieved from Panmore Institute: http://panmore.com/amazon-com-inc-visionstatement- mission-statement-analysis
Griswold, A. (2016). Amazon will soon dethrone Best Buy as the top seller of consumer electronics. Retrieved from Quartz: https://qz.com/712709/amazon-will-soon-dethronebest- buy-as-the-top-seller-of-consumer-electronics/
Gupta, S. (2017). 3 Ways Amazon CEO Jeff Bezos Makes Tough Decisions Without Being 100% Sure. Retrieved from Fortune.com: http://fortune.com/2017/05/11/jeff-bezos- shareholder-letter/
Hanlon, A. (2017). How to use the BCG Matrix. Retrieved from Smart Insights: http://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Kotelnikov, V. (2008). Amazon.com. Retrieved Sep 10, 2017, from 1000 Venterures Breakthrough e-Coach: http://www.1000ventures.com/business_guide/ cs_biz_model_amazon.html
Miller, C. C., & Bosman, J. (2011). E-Book Outsell Print Books at Amazon. Retrieved from The New York Times: http://www.nytimes.com/2011/05/20/ technology/20amazon.html
Mohan, M. (2016). All Things Amazon: A List Of Over 21 Amazon Products & Services. Retrieved from Minterest: https://www.minterest.com/all-things-amazon/
Pratap, A. (2016). Amazon Pestel analysis. Retrieved from Cheshnotes: https://www.cheshnotes.com/amazon-pestel-analysis/
Schreiber, Z. (2016). Is Logistics About To Get Amazon'ed? Retrieved from Tech Crunch: https://techcrunch.com/2016/01/29/is-logistics-about-to-get-amazoned/
Sharwood, S. (2017). Gartner confirms what we all know: AWS and Microsoft are the cloud leaders, by a fair way. Retrieved from The register Biting the hand that feeds IT: https://www.theregister.co.uk/2017/06/19/gartner_confirms_what_we_all_know_aws_and _mi crosoft_are_the_cloud_leaders_by_a_fair_way/
Simthson, N. (2017). Amazon.com Inc.’s Generic Strategy, Intensive Growth Strategies. Retrieved from Panmore Institue: http://panmore.com/amazon-com-inc-generic-strategy- intensive-growth-strategies
Stone, B. (2009). Amazon’s Expanding With Deal for Zappos. Retrieved from The New York Times: http://www.nytimes.com/2009/07/23/ technology/companies/ 23amazon.html?_r=0 Web Scraping Services. (2016). 398 Million products are sold on Amazon.com. Retrieved from Web Scraping Services: https://www.scrapehero.com/how-many-products-are-sold-on- amazon-com-january-2017-report/
Abstract views: 27200 PDF Downloads: 11776
Published
2018-02-01
How to Cite
Onyusheva, I., & Seenalasataporn, T. (2018). STRATEGIC ANALYSIS OF GLOBAL E-COMMERCE AND DIVERSIFICATION TECHNOLOGY: THE CASE OF AMAZON.COM INC. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(8), 48-63. https://doi.org/10.35678/2539-5645.1(8).2018.48-63
Section
Articles
Copyright
The EUrASEANs
International College Suan Sunandha
Rajabhat University, Bangkok, Thailand
