STRATEGIC ANALYSIS OF GLOBAL E-COMMERCE AND DIVERSIFICATION TECHNOLOGY: THE CASE OF AMAZON.COM INC

  • Irina Onyusheva Stamford International University, Bangkok
  • Tanatthon Seenalasataporn Stamford International University, Bangkok
Keywords: E-commerce, technology, diversification, strategy, globalization, Amazon.com

Abstract

This paper considers the strategical issues of the Amazon.com development, presenting in detail the strategic analysis of external and internal business environment of this company in its current situation, suggesting also the alternative strategy for the future.

Author Biographies

Irina Onyusheva, Stamford International University, Bangkok

PhD in Economics, Dr.h.c. of IANH, Associate Professor, Corresponding Member of Academy of Pedagogical Sciences of Kazakhstan, Academician of International Informatization Academy, member of the Editorial Board of the 'Polish Journal of Management Studies' (Scopus, SJR, WoS). Research Field And Scientific Interests: formation, ensuring and increasing economic competitiveness on both micro- and macro- levels; human capital development; HR management; knowledge economy; project management. She is the author of more than 70 research publications, author of an individual scientific monograph named “Human capital in context of national economic competitiveness: formation factors and development prospects» (2015) awarded as "Best educational edition in economic field" in the framework of the XXVI international book fair of educational publications (Sochi, Russia, October 8-11, 2015), and Gold medal “European Quality” (ESIC, Germany, Russia, April 4, 2016).

Tanatthon Seenalasataporn, Stamford International University, Bangkok

Stamford International University, International MBA Program Interests – Strategic Management, Project Management, E-Commerce, Diversification Technology

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Published
2018-02-01
How to Cite
Onyusheva, I., & Seenalasataporn, T. (2018). STRATEGIC ANALYSIS OF GLOBAL E-COMMERCE AND DIVERSIFICATION TECHNOLOGY: THE CASE OF AMAZON.COM INC. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (1(8), 48-63. https://doi.org/10.35678/2539-5645.1(8).2018.48-63

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