SATISFACTION WITH SERVICES IN HOMESTAY BUSINESS: THE CASE OF RANONG PROVINCE, THAILAND
This research studies the satisfaction with the homestay services on the example Rayong province. Population of this research consists of tourists, questionnaires were collected randomly from 400 people. Data analysis and processing have been applied using the statistical packages, inter alia, this research operates such notions as percentage, average and standard deviation. After data analysis we have found that: 1) the majority of tourists in our group are male, between 31 and 40 y.o., with a bachelor’s degree, managing own business, with income over 30,000 Baht, intending to come to homestay again in the period of nearest 6-12-months; 2) majority of tourists in our group travel on average about 1-2 times a year, selecting a homestay in a city, the key reason for this choice being to save around 1,000-2,000 Baht per person per night. From a homestay venue, the tourists usually need such services as computer, Internet and taking them to sightseeing sites. In the second part of our research we also measured satisfaction with the homestay services using several sets of the related variables.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand