SATISFACTION WITH SERVICES IN HOMESTAY BUSINESS: THE CASE OF RANONG PROVINCE, THAILAND

  • Boonthai Keawkunti Suan Sunandha Rajabhat University, Bangkok
Keywords: satisfaction with service; homestay business; tourists; Ranong province; Thailand

Abstract

This research studies the satisfaction with the homestay services on the example Rayong province. Population of this research consists of tourists, questionnaires were collected randomly from 400 people. Data analysis and processing have been applied using the statistical packages, inter alia, this research operates such notions as percentage, average and standard deviation. After data analysis we have found that: 1) the majority of tourists in our group are male, between 31 and 40 y.o., with a bachelor’s degree, managing own business, with income over 30,000 Baht, intending to come to homestay again in the period of nearest 6-12-months; 2) majority of tourists in our group travel on average about 1-2 times a year, selecting a homestay in a city, the key reason for this choice being to save around 1,000-2,000 Baht per person per night. From a homestay venue, the tourists usually need such services as computer, Internet and taking them to sightseeing sites. In the second part of our research we also measured satisfaction with the homestay services using several sets of the related variables.

Author Biography

Boonthai Keawkunti, Suan Sunandha Rajabhat University, Bangkok

PhD, lecturer in College of innovation and management, Suan Sunandha Rajabhat University, 

Bangkok, Thailand

Research interests are concentrated around marketing, consumers behavior, customers satisfaction evaluation and measurement, Thailand tourism market

References

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Sontornsamai, W., & Aimlekand, K. (2007). Study the service quality at homestay accommodation in East: Potential development to strength and sustainable of ecotourism and doing tourism business. Bangkok. National Research Council of Thailand.

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Published
2018-03-30
How to Cite
Keawkunti, B. (2018). SATISFACTION WITH SERVICES IN HOMESTAY BUSINESS: THE CASE OF RANONG PROVINCE, THAILAND. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (2(9), 58-67. https://doi.org/10.35678/2539-5645.2(9).2018.58-67