COMPETITIVE ADVANTAGES AND COMPANY’S PERFORMANCE: ANALYZING THE RELATIONSHIP
This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.34; interorganizational collaboration (IOCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.22; and competitive advantage (CPAD) had a positive direct influence on startup firm performance (STUFP) with the effect size of 0.22, at the significance level of 0.01.
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International College Suan Sunandha
Rajabhat University, Bangkok, Thailand