COMPETITIVE ADVANTAGES AND COMPANY’S PERFORMANCE: ANALYZING THE RELATIONSHIP

  • Pisit Potjanajaruwit Suan Sunandha Rajabhat University, Bangkok
DOI: https://doi.org/10.35678/2539-5645.3(10).2018.13-19
Keywords: competitive advantage; technological capability; interorganizational collaboration; startups; firm performance

Abstract

This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.34; interorganizational collaboration (IOCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.22; and competitive advantage (CPAD) had a positive direct influence on startup firm performance (STUFP) with the effect size of 0.22, at the significance level of 0.01.

Author Biography

Pisit Potjanajaruwit, Suan Sunandha Rajabhat University, Bangkok

Doctor of Business Administration (Marketing) in Sripatum University, Bangkok, Thailand 

Assistant Dean for International Affairs, Faculty of Management Science,

Suan Sunandha Rajabhat University, Thailand

Research interests: integrated marketing communication, branding strategy, service marketing for Sufficiency Economy

References

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Published
2018-06-15
How to Cite
Potjanajaruwit, P. (2018). COMPETITIVE ADVANTAGES AND COMPANY’S PERFORMANCE: ANALYZING THE RELATIONSHIP. The EUrASEANs: Journal on Global Socio-Economic Dynamics, (3(10), 13-19. https://doi.org/10.35678/2539-5645.3(10).2018.13-19
Issue
No 3(10) (2018): The EUrASEANs: journal on global socio-economic dynamics
Section
Articles

Copyright

The EUrASEANs

International College Suan Sunandha
Rajabhat University, Bangkok, Thailand