TY - JOUR AU - Samar Abboud PY - 2021/07/31 Y2 - 2024/03/29 TI - CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN LEBANON JF - The EUrASEANs: journal on global socio-economic dynamics JA - EUrASEANs VL - 0 IS - 4(29) SE - Articles DO - 10.35678/2539-5645.4(29).2021.55-69 UR - https://euraseans.com/index.php/journal/article/view/266 AB - With the rising global popularity of private label labels (PLBs) the significance and the demand for research in this subsector is also increasing. This research explores the impact of various factors on PLB popularity and the intention to buy in Lebanon. We have used a structural equation model built on the data obtained from 348 respondents. ER -