Ai, T. H., Nguyen, L. T. and Dao, H. (2019) “MEASURING BRAND VALUE BASED ON CUSTOMER DATA: THE SURVEY FROM SMARTPHONE MARKET IN HO CHI MINH CITY, VIETNAM”, The EUrASEANs: journal on global socio-economic dynamics, (2(15), pp. 30-39. doi: 10.35678/2539-5645.2(15).2019.30-39.