Ai, Tran Huu, Le Thị Nguyen, and Hong Dao. “MEASURING BRAND VALUE BASED ON CUSTOMER DATA: THE SURVEY FROM SMARTPHONE MARKET IN HO CHI MINH CITY, VIETNAM”. The EUrASEANs: journal on global socio-economic dynamics, no. 2(15) (March 31, 2019): 30-39. Accessed January 27, 2021. https://euraseans.com/index.php/journal/article/view/132.